More Than Half of Small Business Owners Say Marketing Pulls Them Away From Their Business Every Week

NEW YORK, NY – September 28, 2026

A recent study of 1,000 small business owners found that more than half, 56 percent, say creative and marketing tasks pull them away from their core business at least once a week. The 2026 survey, conducted by Talker Research for Adobe Express, also found that only one in five owners felt fully prepared for that work when they started.

For many owners, the question is not whether marketing matters. It is time. A baker's skill is baking and a contractor's is building, and every hour spent writing an ad is an hour away from that work. Hiring help is not always the answer. In the same survey, 41 percent cited cost as a barrier to outsourcing creative work, and a third worried about the quality of what they would get back.

DayClerk, an AI marketing tool for small businesses without marketing teams, takes on the thinking as well as the writing. Before it drafts anything, it works out what the customer the owner describes needs to see, what might make that customer hesitate, and what is likely to get them to act. Then it writes the landing page, email, social posts, and ads from those same answers.

That consistency matters. When an ad promises one thing and the page it links to says something else, visitors get confused and leave, and the owner has already paid for the click. Because every piece of a DayClerk campaign comes from the same understanding of the customer, the promise in the ad is the promise on the page. Tools that test messages against modeled audiences usually evaluate campaigns a team has already written. DayClerk uses that reasoning to write the campaign. The approach is patent pending.

DayClerk is built for owners who want to see the work before they trust it. At dayclerk.com/demo, an owner enters the address of an existing website. DayClerk reviews the current page and points out specific problems in plain terms, such as no customer reviews to build trust, or too many buttons asking visitors to do different things. It then asks two questions about the offer and the customer, and builds a sample page from the business's own content and claims. The sample is available for seven days, and no credit card is required.

"A small business owner should get that answer before spending money on ads, not after." Miguel Rosario, founder of DayClerk

An owner who signs up can build a first full campaign for free. Publishing costs $29.98 per campaign under Pay As You Go pricing. Each published page stays live for 30 days and can be renewed for another $29.98. There is no subscription and no automatic renewal. Monthly plans, starting at $29, cover multiple campaigns for businesses that market regularly.

"At the publishing companies where I worked, we built campaigns around audience segments we thought we understood, and on several occasions those segments did not respond the way we had assumed," said Miguel Rosario, founder of DayClerk. "We had no way to check before launch. I built DayClerk to answer that question first: how is this audience likely to respond? A small business owner should get that answer before spending money on ads, not after."

Small business owners can try the free demo at dayclerk.com/demo.