Most small business owners do not have time to log into a dashboard every morning. They have a shop to open, orders to fill, a team to manage, and a hundred things competing for their attention before 9am. Campaign performance — views, clicks, leads — tends to get checked when there is a moment, which often means it does not get checked at all.
The Daily Briefing exists to close that gap. Every morning, DayClerk compiles the previous 24 hours of performance across all your published campaign pages and delivers a clean summary directly to your inbox — before your day begins.
What the briefing contains
Each briefing covers three core metrics for the last 24 hours across all your published campaigns: total page views, CTA clicks and click-through rate, and emails collected. Below the summary, a campaign-level table breaks down views, clicks, and email captures per page — so you can see at a glance which campaign is pulling and which is sitting still.
The briefing arrives at 8am ET every day, automatically. No setup required beyond enabling it in your profile settings.
The briefing and the optimizer
The Daily Briefing tells you what happened. The Page Optimizer tells you what to do about it. They are designed to work together.
If your briefing shows a campaign with strong views but low CTA clicks, that is the signal the optimizer uses to surface a recommendation — move the testimonials module, tighten the headline, reorder the social proof. The briefing gives you the pattern; the optimizer gives you the prescription.
On Agency plans, the optimizer runs nightly and applies eligible improvements automatically. On those plans, the briefing becomes a log of what changed — not just what happened, but what DayClerk already adjusted on your behalf while you slept.
The briefing is not a report you have to act on. It is confirmation that something is already working — or the first signal that something needs attention.
Why a daily email instead of a dashboard
Dashboards require intent. You have to remember to open them, navigate to the right view, and spend time parsing data before you can make a decision. Most people do not do this consistently — and the ones who do often find themselves in a loop of checking numbers without acting on them.
An email requires nothing. It arrives, you read it in thirty seconds, and you either move on or flag something for attention. That is the right interaction pattern for a business owner who is running operations, not running analytics.
The always-on operator
The Daily Briefing is one expression of a larger idea built into DayClerk from the start. The name itself comes from a specific historical role — the day clerk, the trusted operator who handled the front of house while the owner focused on the craft. That operator did not wait to be asked for a status update. They kept track, noticed patterns, and reported what mattered.
The Daily Briefing is that report. Not a data dump — a morning summary from the operator who has been watching overnight, ready to hand off what you need to know before the day begins.
How to enable it
Go to your profile settings and toggle on Daily Briefings. That is the only step. The first briefing arrives the following morning at 8am ET, and every morning after that for as long as you have at least one published campaign page.
The Daily Briefing is available on Growth, Pro, and Agency plans.