Pricing Intelligence is a simulate-first tool built into DayClerk that helps small business owners communicate a price increase without losing customers.
Most businesses raise prices and either say nothing or send a vague apology email. The problem isn't the increase — it's that different customers hear the same message completely differently. A loyal customer of five years needs to feel respected. A price-sensitive buyer needs a reason to stay. A wholesale partner needs a formal justification they can take to their manager.
The problem isn't the increase — it's that different customers hear the same message completely differently.
How It Works
Describe the Increase
You describe the increase — product, current and new price, the reason (materials, tariffs, labor, etc.), your business type (retail, subscription, or B2B), whether you have a loyalty program, and an optional effective date.
Pick Customer Segments
You pick customer segments — up to 5, from presets (loyal customer, price-sensitive buyer, B2B client, etc.) or custom labels. These are the audiences the AI will reason about independently.
Simulation Runs First
DayClerk acts as a consumer behavior expert and models how each segment will psychologically react to the price change. It outputs per-segment: initial reaction, what makes them accept the increase, what triggers churn, preferred messaging tone, channel preference, and what happens if you say nothing. The business type shapes the scenario — retail customers discover the price at the shelf with no warning, subscription customers receive an advance notice email, B2B customers are procurement-driven and expect a formal process.
Generation Uses Simulation as Input
DayClerk then produces the actual communication artifacts for each segment. These include a full announcement email (subject, preview, body), talking points, what not to say, FAQ answers, and — for retail — signage recommendations (price card headline, shelf tag copy, QR code CTA, placement tip, transition offer). It also produces a rollout strategy and a grid of alternative pricing approaches.
The simulation is not optional decoration — the generation prompt is literally fed the simulation output, so the emails and talking points are grounded in the modeled psychology of each specific customer type.
What the Simulation Produces Per Segment
- Initial reaction to the price change
- What makes them accept the increase
- What triggers churn
- Preferred messaging tone
- Channel preference
- What happens if you say nothing
What Gets Generated
Instead of generic email templates, you get announcement copy that is written specifically for each customer type, grounded in how that segment actually thinks. Along with the email, you get talking points for your team, a list of phrases to avoid, FAQ answers, and — for retail businesses — physical signage recommendations down to the shelf tag copy and where to place it in the store.
- Full announcement email (subject line, preview text, body)
- Talking points for your team
- Phrases to avoid
- FAQ answers
- Retail signage recommendations: price card headline, shelf tag copy, QR code CTA, placement tip, and transition offer
- Rollout strategy: when to announce and which channel to lead with
- A grid of alternative pricing approaches
Viewing Your Results
Results are presented with color-coded churn risk cards (red, amber, and green) at the top, segment tabs, and content tabs for each artifact type. The full brief can be downloaded as a PDF.
Who It's For
The whole thing runs in a few minutes. No marketing background required.